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 Overview | Web Design and Development | Content Management
Intranet / Extranet | Web Based Tools and Applications | Case Study
Content is the currency of the Web.
Content is why people surf the Internet. Tailoring your content appropriately to your target audience will be rewarded in increased site traffic and ultimately more sales revenue. The topic becomes even more complex when throwing foreign languages into the mix.
Managing your site's content is undeniably a success factor. Key considerations:
- Dated, incorrect content denotes lack of attention to detail that will negatively affect visitors' perceptions of your business.
- Converting visitors into qualified prospective customers depends solely on your content. Do you know which content on your site gets the most page views? Which content goes mostly unnoticed? Is your electronic catalog not current; or do you have multiple catalogs dispersed across multiple sites?
ViewSource takes a pragmatic approach to content management and deploys a number of different strategies to help our clients manage their content within their budget. At one end of the spectrum is fully managed content where all content is managed and updated by ViewSource, at the other is the in house approach where all content is maintained by the client. There are many shades in between these two points as well. Where your companies content management needs lie will depend on your philosophy, business needs, staffing level and capabilities, budget, and business goals.
ViewSource has a staff of experienced programmers, designers and copywriters who can take care of all of you content needs leaving you to concentrate on running your business. Not only do we manage and make the changes directed by you but our team can help you fine tune your content to get maximum effectiveness from your content (see our copywriting section for details).
If you want to take the bull by the horns and manage your own content, ViewSource can empower you with an easy to use automation tool requiring little or no prior technical knowledge.
 
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