Close More Sales! - Hinkle Manufacturing, Inc.
Based on their web site's intended purpose as a sales prospecting and customer relationship tool, Toledo based Hinkle Manufacturing, Inc.(www.hinklemfg.com) asked ViewSource Media to extend the site to include a tool that would increase their sales reps' productivity and leverage the competitive advantage of over 40 years design expertise. Understanding Hinkle's communications intent with current and prospective customers, ViewSource Media designed a solution that replaced the inefficient manual process of preparing, personalizing and disseminating pre-sales prospect literature with a web based tool.

Hinkle's desire was derived from a marketing communications industry practice referred to as "1:1 marketing" in which mailers, flyers, collaterals, brochures, announcements can easily be personalized by adding images, graphics, and text specific to the recipient. The term 1:1 marketing means many things to many people so prospective buyers of these solutions must understand that the right 1:1 solution for their business is one that is based on your specific business processes and sales cycle rather than what a vendor wants to sell you. Hinkle got exactly what it needed no more – no less and it was custom built to their specifications.

Matt Bublick, a senior sales representative and marketing director with Hinkle Manufacturing, Inc., commented on this tool by stating: "In this business, design capital is a critical competitive advantage. Being able to put the right design concept in front of the right customer at the right time is crucial to our selling efforts. ViewSource Media's solution allows our sales team to store, sort, surf, catalog and protect intellectual capital as well as track when customers view their designs and what they eventually do with our presented concepts, even if that means trying to shop us around with competitors. Having this tool that allows us to build real time literature and target specific customers with custom portfolios of products so everything viewed is relevant. Unlike most glossy printed literature brochures--- nothing is irrelevant when we touch a customer!"

Hinkle's 1:1 marketing tool is built using the latest robust Microsoft enterprise technologies. Integrated site security protects Hinkle's electronic design capital and tracks user activity.

Whilst the results speak for themselves, Hinkle had plenty to say as well! Visit our Testimonials page to read about their thoughts on ViewSource's services.

To discuss how 1:1 marketing communications can be implemented within your organization, please contact Chris Kearney at 513-671-6238 or fill out our contact request form.