 Overview
| Web Design and Development |
Content Management
Intranet / Extranet |
Web Based Tools and Applications |
Case Study
eBusiness for the rest of us
The vast majority of companies and organizations who have web sites do
not have a need for creating "eBusiness" solutions from the likes of IBM .
Rather, their desire is to build upon the marketing success (measured in lead
generation and cost-per-lead) of having a web site by exploiting productivity
benefits that only the Internet can provide. In short, the vast majority of
serious web site owners want to become even more effective in their sales and
marketing activities and more competitive in their ability to bind themselves
closer to their customers.
ViewSource Media distills this down to increased productivity in both the
pre-sales step and post sales customer servicing that the Internet is uniquely
capable of enhancing.
The Internet Increases Productivity?
"Yes, with the right knowledge".
The common perception within the executive ranks of business,
non-profit and government is that the Internet's positive side in being a
mechanism for email, e-commerce, e-government or a place to park an electronic
brochure, also has a negative side: it cuts into employees' productive time on
the job. And without control measures in place those executives are correct.
But this perception unfortunately overshadows a hidden positive that goes
overlooked in most middle-market companies and larger non-profits; and that is
the productivity benefits of automating tasks such as:
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Price Quoting Engines
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Sales Rep Tools to Conduct 1:1 Marketing
Communications
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Customer Self-Services
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Content Management Tools
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Other examples of productivity enhancements to consider include:
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Intranets (private web pages) for employees only
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Extranets (private web pages) for customers and business partners
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Customer surveys to create a formal feedback loop.
By automating rote tasks within your sales or customer services functions you
gain not only speed, but also fewer errors and bottle-necks. Moreover, you can
obtain greater accountability in those critically important functions.
To determine whether your company or organization has a potential productivity
fix waiting to be discovered, call Chris Kearney at 513-671-6238, fill out our
contact request form, to discuss how ViewSource can take your web site
beyond just an electronic brochure.
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