FOR IMMEDIATE RELEASE:
Contact ViewSource Media at 513.671.6238 or
thesource@viewsource.com
ONLINE "MEGASTORE" SERVES HOME OFFICE MARKET
Buysupply.Com Delivers Computer And Office Supplies Directly To Home
(Cincinnati, OH -- March 5, 1999) Home office workers won't have to leave home
the next time they need to order supplies. With the launch of BuySupply.com (www.buysupply.com
), a Web site created by ViewSource Media for Miami Computer Supply Corporation
(NASDAQ:MCSC), computer and office automation supplies can now be ordered at
one online "megastore."
Working in partnership with Information Engineering Corporation, ViewSource
designed BuySupply.com to help MCSC, a leading supplier of computer supplies
and audio-visual presentation products headquartered in Dayton, Ohio, target
the home office market.
The site features next-day delivery from an online computer supply catalog of
over 30,000 items, including a "Hard to Find" section. Once a visitor registers
online, BuySupply.com keeps a history of purchases available for review during
each visit. BuySupply also e-mails reminders when new supplies may need to be
purchased.
According to Michael E. Peppel, MCSC President and Chief Executive Officer,
BuySupply.com is currently the only national end-user Internet distributor
specializing in the sale of computer supplies and accessories. "We estimate the
home office sector to be approximately 50 million offices," says Peppel.
"BuySupply.com allows us to use our distribution expertise, operating
knowledge, and infrastructure to serve this market."
"As a company that began as a home office, we were very excited to work with
Miami Computer Supply Corporation to create BuySupply.com," says John C.
Harris, founder and president of ViewSource Media. "In terms of the latest
developments in customer-centric eCommerce, this site delivers some of the most
advanced technical features available today, while at the same time delivering
strong market branding of this new company." ViewSource named the BuySupply
site, then created the brand's positioning, identity, site design and
advertising strategies.
ViewSource Media is an integrated
marketing communications firm known for blending creative solutions with the
latest technology. The company provides Internet, integrated marketing
communications and eCommerce solutions, including Web design and programming,
for consumer and business-to-business clients including WGUC
Cincinnati's Classical Public Radio, The
Contemporary Arts Center, Champion
Window, Mercy Health Partners,
Graeter's Ice Cream, Oxydol,
Shure-Glue Systems, Inc., and
Magnode. ViewSource Media is based in Cincinnati and serves clients
throughout the United States.