ViewSource, Inc. (d.b.a. ViewSource Media) has unveiled an Internet marketing solution tailored toward the Music Industry. The novel approach that ViewSource has taken is to bundle creative expression, marketing communications and enhanced visitor experience into one complete package. For Recording Artists the Internet has become a critical success factor by enabling artists to do more with less - particularly less cash. Whether it is posting of tour dates, impressing that prospective record label, grass roots marketing via email to and from online fan clubs, sampling or even outright sales of music, a savvy Internet strategy can make or break an artist. Using the Internet effectively has become increasingly more important as both major and independent labels tighten their belts.
Mark McGuinn, record-breaking recording artist and songwriter, understands the importance of the Internet and how it can be utilized in a positive way for the recording industry. He recently debuted his new Internet strategy in partnership with ViewSource Media. Mrs. Kierstin Payne, ViewSource Media's Director of Design/Production, worked closely with Mark's team to create a total Internet solution that frees Mark up to focus on what he loves most - his music and his fans.
ViewSource offers high quality custom design with features that effectively promote the artist. Mrs. Payne further explains, "We have created an integrated system of tools that are cost effective, flexible and valuable for artists at all levels of their career".
Mark McGuinn's
official site and
online fan club are the first projects presented by
Music Promotion Group, a division of ViewSource, Inc. focusing on the music industry.
About ViewSource Media:
ViewSource Media, founded in 1996, is located in Cincinnati, Ohio and provides Internet-based marketing strategy and implementation. Services include consulting, web design, web based application development and online marketing. Their web site address is
http://www.viewsource.com
