Contact ViewSource Media at 513.671.6238 or thesource@viewsource.com

ViewSource Media creates Web and eCommerce site for WGUC.

(Cincinnati, OH -- June 3, 1999) -- ViewSource Media, a Cincinnati-based integrated marketing communications firm specializing in online branding, design, marketing and eCommerce, recently launched a record-setting new web site for WGUC (Cincinnati's Classical Public Radio). Combining art and technology, ViewSource Media designed a beautiful, very functional - and fund raising - internet site.

The new site, www.wguc.org, provides a current listing of what is playing on WGUC, information on composers or contacting WGUC and, in support of the future of public radio, a vehicle for submitting pledges electronically. In fact, Challenge '99, WGUC's Spring Membership Campaign, more than doubled the national record for support dollars generated by any public radio station collecting online pledges.

"WGUC not only has a website that is unsurpassed in the public radio system, but also a new source of station revenue," said Chris Phelps, V.P. Marketing for WGUC. "The site's secure online pledge form, a first for WGUC, generated over 100 pledges for Challenge '99. This response exceeded our most ambitious expectations."

Richard Eiswerth, General Manager for WGUC, added, "I am most impressed with ViewSource Media's strong foundation in traditional and emerging marketing principles, knowledge of the technology and commitment to quality. It was our goal to use the internet to reinforce and extend the WGUC brand. ViewSource Media successfully captured the essence of WGUC's on-air product and creatively transferred it to the Internet."

ViewSource Media's design and programming team was engaged to develop a completely new online image for WGUC that would reflect the high standards and sophistication of the station as the voice of the arts in the Greater Cincinnati area. The goal was to create a new web presence as a more unified extension of the daily programming and broadcast for regular listeners of the station. Another goal was to create a new way for the community to show their support by pledging through a secure online environment. ViewSource Media developed an online pledging system which dynamically presented gifts available to receive at the supporters specified pledge level.

In addition to membership/fund-raising, www.wguc.org provides the daily program listing for what is playing in the next five minutes or the next five hours. Site visitors can select a composer for more information on that artist or others from the same era, or link to a site where classical CDs may be purchased. Visitors may listen to the live broadcast through online streaming audio.

ViewSource Media is an integrated marketing communications firm known for blending creative solutions with the latest technology. The company provides Internet, integrated marketing communications and eCommerce solutions, including Web design and programming, for consumer and business-to-business clients including WGUC Cincinnati's Classical Public Radio, The Contemporary Arts Center, Champion Window, Mercy Health Partners, Graeter's Ice Cream, Oxydol, Shure-Glue Systems, Inc., and Magnode . ViewSource Media is based in Cincinnati and serves clients throughout the United States.