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ViewSource Media Expands Staff to Support Expanding Client Base Design and eCommerce Professionals Join ViewSource Team

(Cincinnati, OH -- June 29, 1999) -- ViewSource Media, a Cincinnati-based integrated marketing communications firm specializing in online branding, design, marketing and eCommerce, is growing to meet the needs of their increasing customer base. Supporting both business-to-business and direct consumer marketing, ViewSource Media is building a strong team to continue providing a strategic integrated approach to marketing communications - by both traditional and new media/technology.

Gerardo Pasqualetti II joins ViewSource Media as Senior Art Director. His work over the past nine years with Hensley Segal Rentschler assisted in earning the firm numerous creative awards. Gerry was instrumental in supporting the creative needs of a long list of clients including Pall Corporation, GE Aircraft Engines and AK Steel. His well-rounded design skills will support ViewSource Media's growing client base with new media, print materials, illustration and creative direction. His energetic and enthusiastic approach to design has already impressed several ViewSource Media clients. Gerry's strong and intuitive design skills, and extensive technology experience, will continue to represent the high design standards for which ViewSource Media is known.

Combine creativity, communications, marketing expertise and client support with a passion for the Internet and you'll have ViewSource's Director of eBusiness Development. Deborah Haupert works with ViewSource clients to define strategic marketing objectives and then designs solutions to hit the desired results. Deborah comes to ViewSource from Telex Communications, Minneapolis, where she was Marketing Communications Manager for this industry-leading computer audio technology company. Deborah launched and managed its first eCommerce site, achieving quality/volume traffic and online sales. Deborah's portfolio of experience includes VP of Sales and Marketing for TCF Bank, Marketing Director for BI Performance Services and Carlson Marketing Group, and Publicist for F&W Publications. Her clients have included Acura, BMW, Toyota, Chrysler, Avon and State Farm.

As a student of the University of Cincinnati, College of DAAP (Design, Art, Architecture and Planning), Joshua Barnes worked with ViewSource Media around his college classes. Now as a full-fledged, diploma-carrying graduate with a major in Digital Design, Josh joins ViewSource on a full-time basis as Interactive Designer. His design, HTML and creativity skills, that he applies to ViewSource's growing client base, were confirmed recently when he was elected the most outstanding Senior in his graduating class.

ViewSource Media plans to double its growth in 1999 by continuing to focus on highly creative design and strategic marketing using interactive media and electronic commerce. "The Internet is coming of age as a marketing medium in B-to-B and among consumers," says John Harris, Founder and CEO of ViewSource Media. "I am extremely pleased that we have been able to position ourselves so strongly in this market so early on. Now our focus is on building ViewSource's strategic and creative interactive solutions to ensure that our clients will be able to compete effectively as the digital economy continues to grow."


ViewSource Media is an integrated marketing communications firm known for blending creative solutions with the latest technology. The company provides Internet, integrated marketing communications and eCommerce solutions, including Web design and programming, for consumer and business-to-business clients including WGUC Cincinnati's Classical Public Radio, The Contemporary Arts Center, Champion Window, Mercy Health Partners, Graeter's Ice Cream, Oxydol, Shure-Glue Systems, Inc., and Magnode . ViewSource Media is based in Cincinnati and serves clients throughout the United States.