(Cincinnati, OH -- July 7,
2000) -- The Baltimore Sun
sought ViewSource Media’s expertise for its article "New and Improved?
Tired of TV Ads? Look for ‘Webmercials’ Sneaking Into Your Computer,"
which appeared today in print and online editions of the publication.
The article explores online advertising and its effectiveness. "Without
efficient, targeted online ads, companies offering goods or services to a niche
audience would suffer," Jeffrey M. Seal, public relations and content
manager at ViewSource, was quoted as saying in the article.
Online advertisements, such as animations and banners, can be programmed so that
only viewers fitting specific demographic criteria see them. For example, a Web
user in Columbus, Ohio, might see a different ad from a user in Boston,
although both are looking at the same page on the same Web site. And, Web
advertisements can be targeted to an entire category, such as women’s interest
sites.
Other organizations quoted in the article include the University of Virginia’s
Darden Business School and a company that designs online advertisements for
Microsoft, Nike and Procter & Gamble. To see the article,
click here.
The Baltimore Sun was established in 1837 and has a daily circulation of
more than 430,000.
ViewSource Media is an integrated marketing communications firm known for
blending creative solutions with the latest technology. The company provides
Internet, integrated marketing communications and eCommerce solutions,
including Web design and programming, for consumer and business-to-business
clients including WGUC Cincinnati's Classical Public Radio,
The Contemporary Arts Center,
Champion Window, Mercy Health
Partners, Graeter's Ice Cream,
Oxydol, Shure-Glue Systems, Inc., and
Magnode
. ViewSource Media is based in Cincinnati and serves clients throughout the
United States.
