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FOR IMMEDIATE RELEASE:
Contact ViewSource Media at 513.671.6238 or
thesource@viewsource.com
Rob Bunting Joins ViewSource Media as Director of eMarketing Strategy
August 15 2002 - ViewSource Media ( www.viewsource.com
), a Cincinnati, Ohio based web site design and online marketing firm, has
hired Rob Bunting as Director of eMarketing Strategy. Bunting will be
responsible for developing effective online marketing programs for the wide
variety of ViewSource clients, which include Brookdale Living Communities ( www.brookdaleliving.com),
Magnode ( www.magnode.com)
& Hinkle Manufacturing ( www.hinklemfg.com)
Bunting has over four years of experience in the online marketing field, having
worked at Bid.com, a major online consumer auction site, and PlanetFeedback ( www.planetfeedback.com),
the leading consumer feedback site on the Internet. In both positions, Bunting
was responsible for developing and implementing strategies to generate traffic
to the websites and was very successful in doing so. During Bunting’s tenure at
Bid.com, their registered user base rose from 1,000 to over 200,000 and at
PlanetFeedback registered users grew from 3,000 to over 300,000. Bunting is
also the Co-Founder and President of Cincimarketing, a networking group of over
90 members that meets monthly to discuss eMarketing topics, trends and best
practices.
"Rob has that rare blend of industry knowledge and real world business
experience that is the core of ViewSource's success. I am very excited to add a
person of Rob's caliber to our team." Said ViewSource CEO Philip Russell.
At ViewSource, Bunting will apply his eMarketing knowledge to work with clients
wanting to get more traffic to and more sales or leads out of their websites.
"There are a lot of what I call 'first-generation' business websites out there
that only list basic company information, such as their address and phone
number, and are not actively updated or marketed, so they just sit there. The
owners of these sites are not sure what to do next, and that’s where ViewSource
can help. We can not only update or completely redesign their site, but also
market it so that it generates the level of leads or sales the company is
looking for with a return on investment that is better than anything else
they’ve tried in the past." Said Bunting
ViewSource Media's eMarketing services include: online media planning and
buying, online copywriting, E-mail marketing management and search engine
optimization & marketing, including leveraging the trend toward "pay for
placement" search engine advertising. Bunting predicts "As online marketers
continue to covet high search engine rankings and the engines look for ways to
generate additional revenue from their sites, I expect to see even more of a
shift away from free search engine listings and toward all of the listings
being paid for by advertisers. Yahoo, for example, previously listed companies
in their directory free of charge, but now charges $299 a year for the
privilege. Keeping up with the rapid changes in the industry while competitors
lag behind can give firms a strategic advantage and I look forward to giving
our clients at ViewSource that edge."
Bunting holds an MBA from the University of South Florida with concentrations
in Marketing and Entrepreneurship and graduated Cum Laude from Florida State
University with a bachelor's degree in Management.
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