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FOR IMMEDIATE RELEASE:

Contact ViewSource Media at 513.671.6238 or thesource@viewsource.com


“Better B2B Customer Prospecting Via Online Marketing”
ViewSource Media & New Horizons to Present Executive Seminar

November 8, 2002 - ViewSource Media (www.viewsource.com ) & New Horizons (www.nhcincinnati.com) have partnered to present an executive seminar - “Better B2B Customer Prospecting Via Online Marketing”. You will learn the difference between an ineffective online brochure and a true, targeted online virtual sales agent. Join us for an exciting inside look at how to really exploit the Internet effectively on Monday, December 9th at 9:00am – 11:00am at the New Horizons Computer learning Center in Blue Ash.

Almost all B2B firms have a website at this time, but many are not generating the levels of sales leads or revenues they envisioned when the website was created. Given this situation, many firms are apprehensive about committing more resources to redesigning or marketing their websites and what steps to take next when they are not sure the investment will pay off.

Many forms of traditional B2B marketing are often ineffective at reaching prospects in the workplace and lack accountability. However, a well-executed online marketing strategy can empower a firm to proactively reach out to prospective customers where and when they want to be reached and can do so with a measurable return on investment.

Rob Bunting, Director of eMarketing Strategy for ViewSource Media will discuss this common problem and possible solutions as well as field questions from the audience. Attendees will learn some basic online marketing techniques along with questions to ask in examining their company website to see if it is an effective marketing tool or could use a little work. Sales & marketing executives of B2B firms looking to generate leads over the Internet will not want to miss this event.

This is a FREE seminar, but pre-registration is required. To register call New Horizons at: 513-554-0111

About the Presenter:
Rob Bunting has over four years of experience in the online marketing field, having worked at Bid.com, a major online consumer auction site, and PlanetFeedback (www.planetfeedback.com), the leading consumer feedback site on the Internet. In both positions, Bunting was responsible for developing and implementing strategies to generate traffic to each company’s website. Bunting is also the Co-Founder and President of Cincimarketing, a networking group of over 90 members that meets monthly to discuss eMarketing topics, trends and best practices. Bunting holds an MBA from the University of South Florida with concentrations in Marketing and Entrepreneurship and graduated Cum Laude from Florida State University with a bachelor's degree in Management.

About ViewSource Media:
ViewSource Media of Cincinnati (www.viewsource.com), provides professional website development and eMarketing services, managing the initial and ongoing needs of consumer & business-to-business clients. Founded in 1996, ViewSource has developed effective websites for hundreds of clients in a wide variety of industries, including: Brookdale Living Communities (www.brookdaleliving.com), Magnode (www.magnode.com) & Hinkle Manufacturing (www.hinklemfg.com).

About New Horizons:
New Horizons Computer Learning Centers, headquartered in Santa Ana, Calif., the world's largest IT training company, provides customer-focused computer training choices to meet the needs of over 2.4 million students each year. Founded in 1982, New Horizons is both an operator and a franchisor of computer learning centers that offer top-quality computer training in multiple delivery methods and formats. With more than 250 centers in 45 countries, New Horizons trains more people than any other IT training company. New Horizons Computer Learning Center of Cincinnati / Dayton (www.nhcincinnati.com) is the local franchise that serves the Cincinnati and Dayton markets. New Horizons offers a broad range of application and technical training courses for all levels of PC and MAC users.