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FOR IMMEDIATE RELEASE:
Contact ViewSource Media at 513.671.6238 or
thesource@viewsource.com
ViewSource and Client selected to address local manufacturers.
November 14, 2003 - ViewSource and its client, Xomox Inc. ( www.xomox.com),
will be discussing the success of Xomox's online marketing efforts over the
past 12 months at TechSolve ( www.techsolve.org
), the recognized leader in manufacturing industry research and best practices.
On March 11, 2004 Xomox will share its return on investment results
of implementing its search engine marketing plan created by ViewSource Media.
Specific ROI measures to be discussed include:
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Visitor-to-Lead Ratio (currently 11:1)
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Leads per month
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New customer acquisition and sales revenue
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Advertising-to-Sales Ratio (currently Xomox has a $1:$24 ratio that can be
accounted for).
The event "Hot Topic #4 Increasing Sales" will take place on March 11th
2004 at the TechSolve Cincinnati Facility (6705 Steger Drive,
Cincinnati, Ohio). Register online at
http://www.techsolve.org or contact Doreen Stanley at 513.948.2010
About ViewSource Media:
ViewSource Media of Cincinnati ( www.viewsource.com),
provides professional website development and eMarketing services, managing the
initial and ongoing needs of consumer & business-to-business clients.
Founded in 1996, ViewSource has developed effective websites for hundreds of
clients in a wide variety of industries, including: Brookdale Living
Communities ( www.brookdaleliving.com),
Magnode ( www.magnode.com)
& Hinkle Manufacturing ( www.hinklemfg.com).
About Xomox:
Xomox , with headquarters in Cincinnati, was founded in 1956 for the purpose of
manufacturing high quality industrial valves and actuators under several brand
names. They distribute their products worldwide. On the surface Xomox appears
to be just another "old economy" company set apart from the dynamic world of
electronic B2B commerce, but that impression would be misleading. Xomox
understands the Internet quite well. ViewSource Media worked with Xomox to
develop an internet marketing strategy and tactics to drive substantially more
sales.
Visit www.xomox.com for
more information.
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