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Overview |
Search Engine Marketing | Pay Per Click
Email Marketing | eMarketing Case Study | Diagnostic Test
Pay Per Click search engine marketing: An overview
Over the past few years while leading search engines have sought ways to
generate revenue from their sites, online marketers have sought ways to achieve
top rankings in the search results on the words and phrases that are relevant
to their businesses.
This has led to the search engines selling the top placements in search results
and in some cases charging websites to be included in their databases at all.
Yahoo, for example, currently charges commercial sites $299 a year to be added
to their web site directory.
Marketers have eagerly taken advantage of the opportunity to quickly gain top
positions in leading engines such as Yahoo, Google, MSN, AOL, Ask Jeeves and
others by using pay-per-click search engine marketing.
PPC search engine marketing is the hottest trend in online marketing at this
time and will likely continue to increase in popularity, as it's a "win-win"
proposition for all the parties involved:
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Search engines win by generating revenue from their search results
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Consumers win by finding the products & serviced they're looking for
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Marketers win by reaching their target audience at the exact moment they are
looking for information about their products AND can respond
Why do pay-per-click search engine marketing? It works!
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Get much more search engine traffic than by only doing traditional search
engine optimization
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Pay ONLY for the people who have read your marketing message AND click to visit
your site, not every impression – eliminating wasted ad spending on
non-qualified prospects
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Manage the text and visibility of your marketing messages online
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Maximize the amount and even out the flow of traffic to your website while
staying within your budget
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Generate sales or leads with an exceptional return on investment
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Your competition can do it and may be already
What can we do for you? ViewSource PPC Management Services:
ViewSource can handle all the aspects of generating pre-qualified traffic
through PPC search engine marketing, including:
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Setting up and managing your accounts with ppc search engines
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Writing high-impact, effective search engine listings that get noticed
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Keyword research, refinement and expansion based on hard data, not guesswork
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Monthly executive summary reports to include click data, ad expenses and
analysis of results
Ready to jump-start your search engine marketing with our exclusive 90-Day
Trial?
Call Chris Kearney at 513-671-6238 to learn how pay per click search engine
marketing can work for you, or fill out our short online contact
request form .
 
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